Free guide offers tips on using technology

A free guidebook offers small business owners and managers help with using technology to achieve success.

The U.S. Small Business Administration and Microsoft have teamed up to develop the guide, titled “Business Technology Simplified.”

“Our goal as an agency is to get information, tools and services into the hands of small business owners more quickly so they can spend more time doing what they do best — creating the jobs that will drive our economic recovery,” said SBA Administrator Karen Mills.

“This new guidebook is one more tool available to support small business growth through access to information and resources.”

“Business Technology Simplified” offers tips on how to use technology and innovation to make businesses work more efficiently. The guidebook covers such topics as cloud computing, do-it-yourself marketing, finding and cultivating customers, simplifying work tasks and time management.

“Small businesses, which employ nearly 50 percent of the U.S. work force, rely on trustworthy technology that is easily adaptable and scalable to support growth and give them freedom to focus on the innovation and passion that drives their businesses,” said Cindy Bates, vice president of U.S. small and medium business for Microsoft.

“We are thrilled to continue our long-standing relationship with the SBA and small businesses by providing this free resource that will arm this community with the technology know-how to safely and smartly grow their businesses in many strategic ways,” Bates added.

“Business Technology Simplified” is available in a printed format from SBA district offices and SBA resource partners and also may be accessed online as an electronic publication and electronic distance learning course.

The “Business Technology Simplified” online course offers self-paced access to practical guidance on basic technology tools that can help companies run more efficiently.

The course features an audio guided lesson indexed by modules that include information on how to use technology to save time in day-to-day tasks, better manage a business and expand a customer base.