Fruita chamber names new executive director

Frank Ladd
Frank Ladd

Frank Ladd, former president and chief executive officer of the Rifle Area Chamber of Commerce, has been hired as executive director of the Fruita Area Chamber of Commerce.

Ladd is expected to begin working at the Fruita chamber Dec. 15.

Ladd will be responsible for a range of duties, including membership outreach, event planning and marketing, said Dustin Wells, president of the chamber board of directors.

Wells said Ladd brings to his new duties experience in leading nonprofit groups, planning and coordinating events  and advocating on behalf of local businesses.

In addition, Ladd serves on the Colorado Chamber of Commerce Excutives board of directors.

His business experience includes a stint as general manager of Western Slope Communications, a group of five Western Colorado radio stations.

Ladd has lived in Western Colorado for more than 20 years, the last 15 years in Battlement Mesa.