GJEP launches new recruitment campaign

Kristi Pollard
Kristi Pollard

A new campaign seeks to recruit businesses and individuals, including former residents, to Mesa County by touting a welcoming business environment along with a family friendly community with outdoor recreational opportunities.

The Grand Junction Economic Partnership has launched a video as well as a Web site in support of an effort titled “The Grand Valley is Calling You Home.”

“We are the Colorado you were promised,” said Kristi Pollard, executive director of the economic development group. “We have skiing, hiking, rafting and mountain biking at our doorstep. We’re a fun place to live, but we’re also a great place to start a business and see it grow. This campaign will allow us to paint the complete picture.”

Pollard said the campaign adds to other GJEP efforts to attract businesses and work force talent by promoting Mesa County as a place not only with a welcoming and affordable business community, but also a good place in which to raise a family and enjoy outdoor recreation.

In addition to the video,  a Web site at www.grandvalleyco.com offers information about key benefits to working and living in the region as well as an Instagram feed portraying local residents. Website content will expand as the campaign evolves.

The campaign also will include advertising, direct mail and social media. GJEP is working with Colorado Mesa University and local businesses on the efforts.

The campaign comes on the heels of an announcement by GJEP that Fruita and Grand Junction ranked among the top cities in Colorado in separate measures that take into account quality of life.

Fruita was named a top adventure town in rankings published in Elevation Outdoors Magazine.

The publication asked readers to choose from among 48 communities in Colorado in ranking their favorite large, medium and small towns. Fruita ranked first among the large towns. Fruita was recognized for its mountain biking and local festivals as well as rafting on the Colorado River and camping at the Colorado National Monument.

Grand Junction ranked as the fifth best small city in Colorado by WalletHub, an online financial resource. Grand Junction also ranked 126th among 1,268 cities nationwide that were evaluated.

(WalletHub report: https://wallethub.com/edu/best-worst-small-cities-to-live-in/16581/ )