The Grand Junction Area Chamber of Commerce launched its annual Keep the Cheer Here campaign, encouraging residents across Mesa County to shop local, support local and give local throughout the holiday season.

“As we step into this season of gratitude, we want to recognize and thank the businesses that drive Mesa County’s economic vitality and character,” said Candace Carnahan, president and CEO of the Grand Junction Chamber. “Every day our members invest in this community. This campaign is our way of celebrating that commitment and inviting residents to stand with them by choosing local first.”

The Keep the Cheer Here initiative includes several opportunities for community participation, most notably the Keep the Cheer Here Bingo Challenge. The challenge is free and requires no purchase. Participants complete a row of holiday-themed activities such as visiting a local shop, attending a community event, trying a local restaurant, volunteering, or supporting a nonprofit. Completed cards can be submitted for a chance to win a Downtown Grand Junction gift card.

“This challenge is designed for everyone,” Carnahan said. “Local support is not limited to spending money. It can be as simple as leaving a review, recommending a favorite business, engaging on social media, volunteering time or stopping in to show encouragement. Every action helps lift our local economy.”

The chamber also launched a Business Marketing Toolkit with ready-to-use graphics, caption ideas, email footers, coupons and customizable templates. The toolkit is available at gjchamber.org/kchforbusiness.

Throughout the season, the chamber team will take part in the Bingo Challenge, highlight community-engagement opportunities and celebrate the impact of keeping local dollars and support close to home.

“Our goal is simple. We want to inspire our community to make intentional choices that strengthen businesses and nonprofits during the holidays,” Carnahan said. “Together, we can keep our valley strong and vibrant.”

Residents and businesses can learn more and download materials at gjchamber.org/keepthecheerhere.