Grand Junction executives participate in ethics summit

Two Grand Junction business executives were among those speaking at what was billed as an ethics consortium summit in Denver.

Robert Bray, chief executive officer of Bray Real Estate, and Jerome Gonzales, president and CEO of JG Management Systems, participated in a panel presentation at the event, hosted by the Daniels Fund Ethics Initiative Collegiate Program, University of Colorado Denver and University of Colorado Law School.

The 182 participants at the event included students and faculty members representing 10 business schools and one law school in Colorado, New Mexico, Utah, and Wyoming — all members of the Daniels Fund Ethics Consortium. Business leaders from each of the university’s communities also participated with the goal of extending the summit’s relevance and value beyond the campus and into the business world.

The summit included a series of keynote presentations, panels and small-group discussions in which students, business people and faculty focused on the theme of “Putting Ethics Into Practice.” Participants heard from business leaders and discussed the importance of ethics and practical strategies for reinforcing ethical behavior in business.

“Our founder, Bill Daniels, believed that his reputation for ethics and integrity was his most valuable business asset,” said Linda Childears, president and CEO of the Daniels Fund. “It is important to make sure the next generation of business leaders has a strong ethical foundation.”

Jake Jabs, president and CEO of American Furniture Warehouse, delivered the keynote address. “Don’t oversell. Don’t over promise,” Jabs said. “The key to business success is honesty.”