Grand Junction health insurance executive appointed to new exchange board

Steve Erkenbrack

A Grand Junction health insurance executive is among nine people appointed to a board that will oversee a new health benefits exchange in Colorado.

Steve ErkenBrack, president and chief executive officer of Rocky Mountain Health Plans, will serve on the Colorado Health Benefits Exchange Board of Directors.

Colorado Gov. John Hickenlooper announced the appointments. “The exchange represents a broad collaborative effort between businesses, consumers, providers, the insurer community and the State Legislature. We are excited to be a leader among states on this issue and one of 10 states that passed legislation.”

The board will develop the exchange, established under federal health care reform law to serve as a health insurance marketplace for small businesses and individuals. The board includes representatives from health benefits providers like Rocky Mountain Health Plans, but the majority of directors aren’t directly affiliated with the insurance industry.

Hickenlooper made five appointments to the board, while majority and minority leaders in the Colorado House and Senate each made one appointment. Colorado House Speaker Frank McNulty, R-Highlands Ranch, appointed ErkenBrack to the board, citing his experience in running a health care plan recognized nationally for its involvement in collaborative efforts to lower health care costs in Mesa County.

The board also includes insurance executives Elizabeth Soberg, CEO of United Healthcare of Colorado, and Robert Ruiz-Moss, CEO of Anthem Blue Cross.

The remainder of the board includes: Richard Betts, owner of a Telluride accounting firm; Mike Fallon, an emergency room doctor in Denver; Eric Grossman, vice president of a health information technology firm in Greenwood Village; Gretchen Hammer, executive director of the Colorado Coalition for the Medically Underserved in Denver; Arnold Salazar, executive director of the Colorado Health Partnership in Alamosa; and Nathan Wilkes, founder of an Arapahoe County consulting firm.