Guitar Center has scheduled a grand opening celebration for its Grand Junction store.

The celebration is set to begin at 10 a.m. March 30 at the new store, located at Mesa Mall at 2434 U.S. Highway 6 & 50, Suite 76 D.

The event will include a ribbon cutting ceremony, free T-shirts for the first 500 customers, raffle giveaways, a live DJ performance and more.

The grand opening weekend will include free group guitar lessons as well as special offers on lessons, rentals and repairs. Promotional financing also will be available. A 10 percent discount will be available to customers who open a GC Gear Card account.

The Guitar Center store in Grand Junction encompasses more than 11,000 square feet and includes a rental department and lessons facility. The store sells guitars as well as amplifiers, drums, keyboards and recording equipment. The store offers a variety of merchandise for musicians regardless of their preferred price points or skill levels.

Store hours run from 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. Sunday.

The Grand Junction store is the 301st outlet in the United States and seventh in Colorado for Guitar Center, one of the largest musical instrument retailers in the world.

The company traces its roots to 1959 and the purchase of a small appliance and organ store in Hollywood. The company expanded geographically and in terms of its operations. Today, the Guitar Center Group includes Guitar Center, Musician’s Friend, Music & Arts, Woodwind Brasswind, Guitar Center Private Brands and AVDG. For more information about Guitar Center, visit www.GuitarCenter.com.