Grand Valley Power unveils revamped logo and website

Grand Valley Power has unveiled a revamped logo and website as part of an evolving brand for the rural electric cooperative based in Grand Junction.

The new logo incorporates a golden bolt and GVP mission statement: Empowering Lives with Hometown Service. The website located at features a more modern design with easier navigation as well as enhanced content and improved functionality.

“Our mission remains the same, but great brands evolve and GVP is no different,” said Tom Walch, chief executive officer of the cooperative.

Organized in 1936, Grand Valley Power serves more than 17,000 customers.