Growers group schedules conference

Robert Sakata

Registration is underway for the Colorado Fruit & Vegetable Growers Association annual conference, an event that will be conducted virtually.

“With a very reasonable registration rate and no need to travel, we expect even more registrants than the 300 we typically have for in-person conferences,” said Robert Sakata, president of the group of growers. “While we will all miss the in-person socializing that our conferences provide, we believe the virtual conference will offer a similar lineup of opportunities to engage with others in the produce industry.”

The conference is set for Feb. 17 and 18 and will include plenary and breakout sessions covering such topics as consumer behavior, farm labor, food safety, online sales and production research. Most sessions will be prerecorded with the presenters available live following the recording to answer questions.

Exhibitors will be able to showcase their goods and services by uploading promotional videos and handouts to virtual booths conference attendees can view and download. Attendees can find exhibitor booths by browsing the virtual exhibit hall or searching exhibitors by goods and services offered.

The virtual platform allows for chat and even live video meetings, either scheduled or spontaneous. The sessions and exhibitor booths will remain on the conference website for a year following the event.

The conference also will include the annual business meeting, with results of the online election of board members announced and presentation of the 2020 CFVGA Robert Sakata Member of the Year Award.

The CFVGA is comprised of more than 250 members, including growers as well as representatives of allied industries. The Colorado fruit and vegetable growing sector contributes nearly $485 million to Colorado at the farm gate and is multiplied as it goes through the distribution chain. More than 90,000 areas in Colorado are allocated to fruit and vegetable production.

To register for or obtain more information about the Colorado Fruit & Vegetable Grower Association annual conference, visit the conference website at https://pheedloop.com/cfvga2021/site/home.