The co-founder of an ice cream parlor that grew into an iconic ice cream empire is scheduled to deliver the keynote address at an annual event for and by entrepreneurs.
Jerry Greenfield, half of the founding duo of Ben and Jerry’s, will deliver the luncheon address during Entrepreneurship Day April 20 at Mesa State College in Grand Junction.
Tickets to the luncheon at the College Center sell for $50 each or $500 for a table for 10. Mesa State students will pay $20. General admission tickets that don’t include lunch sell for $10. For tickets or more information, call 248-1902 or log on to www.mesastate.edu/eday.
In addition to the luncheon, the annual Entrepreneurship Day event will include informative sessions highlighting local entrepreneurs and professionals who will share their success stories and advice for growing businesses.
Greenfield and Ben Cohen, friends who met in junior high school, opened Ben and Jerry’s Homemade Ice Cream parlor in 1978 out of a former gas station in Burlington, Vt.
The operation quickly became known throughout Vermont for its unusual flavors as well as the owners’ community oriented approach to business. They sponsored festivals and celebrated the anniversary of their opening with free cone days.
More than 30 years later, what started out as a single ice cream parlor has grown into a $300 million ice cream empire. Ben & Jerry’s distributes a variety of premium ice cream and ice cream novelties in U.S. and foreign markets through convenience stores, supermarkets, restaurants and franchise Ben & Jerry’s Scoop Shops.
Greenfield and Cohen share their experiences in their book, “Ben & Jerry’s Double-Dip: Lead With Your Values and Make Money, Too.”