An experiential hospitality company has announced plans to expand by moving to an outdoor industry campus in Montrose.

Rowan Oak expects to move into 3,000 square feet of space in new flex buildings on the Colorado Outdoors campus. 

The facility will serve as both the headquarters and main warehouse for Rowan Oak. The company also plans to increase staffing as part of the expansion.

Rowan Oak provides camping products and luxury travel packages for some of the largest music festivals and other events in North America, including Bonnaroo, Coachella and Electric Forest. The company’s event division was established through a partnership with the For Site Group events management firm.

“After spending years on the road, what set Montrose apart from the rest were the things that can’t be manufactured,” said Eric Carroll, founder and managing partner of Rowan Oak. “The beauty of Montrose is second only to its community strength. We’re honored to call Colorado Outdoors home.”

David Dragoo, founder of the Colorado Outdoors project, said the purpose of the campus is to offer a compelling environment for businesses. “This is fundamentally a community connected by entrepreneurs, and we are excited to bring Eric’s team to Montrose.”

The 164-acre Colorado Outdoors site is designed to attract outdoor industry companies to Montrose. The site will include a mix of retail, industrial and residential development.

Construction is under way on an outpatient medical center that will offer a range of health care services. Scheduled to open in 2023, the 50,000-square-foot Colorado Outdoors Medical Center will offer outpatient services in imaging, gynecology, oncology, orthopedics and urology as well as urgent care.

The Colorado Outdoors campus also includes more than 40 acres of open space that offers walking trails, river recreation activities on the Uncompahgre River and wildlife corridors.