Once again, some of the masses are offended. Well, I say, “Welcome to life in the 21st Century,” where someone will always be offended about something for some reason at some time.

But don’t include me in your “Sweeney” Todd moment of revenge for some offense or trauma you convinced yourself you’ve suffered at the hands of this person or that movement. Fact is, you aren’t suffering through anything someone before you, currently or in the future won’t be suffering through. And that includes pictures of grossly obese models in underwear, which some of you may find – here we go – offensive.

Because isn’t that the real question? What does each person find offensive? Which is basically a benign question? If you find the American Eagle ad offensive, distasteful or (and I think many people here would agree here) something not worthy of any attention, I think that should be followed with another question: Who cares? Why is your distaste any more important than the next guy’s? Why is your offense more important than the next gal’s? Why is your indifference any more important than the next (30-some) gender’s indifference?

See what I did there? I tried to be inclusive, while knowing one cannot actually be inclusive, as to why no one should care that much about Savage Syd’s (thank you Emerson, Lake and Palmer) zipping up those jeans around her brick bathroom of a body – according to some. Yet here we are, with much of the world literally going to hell in a hand basket, all upset because one woman fills out jeans and a jean jacket today differently than another did five years ago.

I hate to break it to my ever-decreasing, ogling fan base, I used to look much hotter (yes, I said “hotter”) in a pair of 30 x 36 Jordache jeans than in my stretch, 36 x 32 (basically) jeggings I wear today. I am also way more comfortable. Then again, I used to be able to climb into the backseat (wink) of a 1978 Trans Am. If I did that today it would be as a volunteer for jaws of life practice for the guys who will be staffing our new fire stations – oh, wait.

I have nothing for or against Sydney Sweeney. Frankly, I had no idea who she was until my youngest mentioned her from a movie titled, “Anyone But You.” To MY shame, I must admit watching the flick and have just two comments:

1. If you think Savage Syd fills out some jeans, check out what she does to a bikini in that movie. Then again, I grew up at time when Cheryl Tiegs and Farah Fawcett adorned walls and we couldn’t wait for the Sports Illustrated Swimsuit Edition to come out. And NO, we didn’t care that it wasn’t about sports.

And 2. Glen Powell in that same movie made me a tad ashamed of my body and what I’ve done to it over six decades on this planet.

You see, my current “genes” – along with abuse and neglect – have me a little overweight with a beer belly (in spite of not having any beer for more than 3 1/2 years), no hair (unless you count my back, ears and nose) and aching (even from golf) every day I get out of bed.

So, if you are currently suffering from “I’m not Syd or Glen” (or worse, I’m not even Kelly McGillis or Nick Nolte) at your current age and physical appearance syndrome, I have one thing to say: Get over it.

And (worse) if you want some entity to do something about it because you see Nazis or Eugenicists, I got news for you. They aren’t the Nazis or Eugenicists; YOU are. Sydney has a right to make a living with the body God gave her, American Eagle has the right to hire Sydney to make a living selling jeans, and you have a right to shop or not shop at the store who just five years ago hired an entirely different model. You know, the one who made you feel “inclusive.”

See how marketing works?

Seriously. Do as you say. Stay inclusive. Even to the good-looking people. And be happy you get to roll out of bed another morning with the body and looks you have. It beats the alternative. And if that body offends you (because this isn’t about Sydney’s) then maybe do something about it, instead of asking the government, or a business or even that person to bring those who do “do” something about theirs down to your level.

In Truth and freedom.

Craig Hall is owner and publisher of the Business Times. Reach him at (970) 424-5133 or publisher@thebusinesstimes.com.