Lodging and tourism indicators on the rise

A monthly measure of hotel and motel stays in Grand Junction continues to reflect increased business for the hospitality sector compared to last year.

Several other indicators of tourism activity also have increased on a year-over-year basis.

According to the Grand Junction Visitor & Convention Bureau report for March, lodging tax revenues totalled $65,883, a 12.3 percent increase over the report for March 2011. Since lodging tax reports lag a month behind, March reports reflect hotel and motel stays in February.

The March gain brings total lodging tax revenues reported for the first quarter of 2012 to $189,443, an 8.3 percent increase over the same span last year.

The VCB also reported a 24 percent jump in visits to the Grand Junction Visitor Center in March compared to the same month last year, with increases in in-state, out-of-state and international visitors. Visits to the center during the first quarter of 2012 were up nearly 17 percent compared to the same span last year.

Visits to the VCB Web site located at www.visitgrandjunction.com were up more than 5 percent in March over the same month last year and more than 11 percent in the first quarter compared to the same period last year.

There was a slight dip in the number of brochures the VCB mailed out in March, but total mailings for the first quarter were up 13 percent compared to last year.