Lodging tax collections increase

A key measure of hotel and motel stays in Grand Junction continues to increase, a reflection of increasing business for the local hospitality sector.

According to a Grand Junction Visitor & Convention Bureau report for April, lodging tax collections totaled $87,996. That’s a 2.3 percent increase over collections reported for the same month last year. Since lodging tax reports lag a month behind, the April report reflects hotel and motel stays in March.

For reports for first four months of 2015, a total of $280,007 in lodging taxes were collected. That’s a 4.3 percent increase over the same span last year.

The latest numbers extend what’s been an upward trend in lodging tax collections. For 2014, collections topped $1.25 million. That total constituted a 4.3 percent increase over 2013 and the highest level since 2008.

Other tourism-related metrics the VCB tracks also increased in April.

A total of 55,356 visits to the VCB Web site located at www.visitgrandjunction.org were recorded. That’s a 25.5 percent increase over the same month last year. Because online research signals intention to travel, Web site visits constitute a leading indicator for subsequent business.

The number of people counted as visiting the Grand Junction Visitor Center during April increased 14.7 percent to 1,193. Visits were up for in-state, out-of-state and international visitors.