Lodging tax collections reflect increased business

A measure of hotel and motel stays in continues to reflect increasing business for the hospitality sector in Grand Junction.

Lodging tax collections totaled $185,200 in July. That’s an increase of $6,133 and  3.4 percent over what was collected for the same month last year. July collections reflect hotel and motel stays in June.

So far in 2017, lodging tax collections have increased on a year-over-year basis four consecutive months after three months of declines.

The latest gain brings year-to-date lodging tax collections through the end of July to $765,729. That’s an increase of $20,221 and 2.7 percent over the same span in 2016.

Other year-to-date tourism metrics tracked by Visit Grand Junction also continue to increase.

The hotel occupancy rate edged up eight-tenths of a percent to 58.6 percent. The average daily rate rose $2.46 to $80.74.

A total of 320,303 unique visits to the website at www.visitgrandjunction.com were reported, an increase of 4.9 percent over 2016.

Meanwhile, 5,347 visits to the Grand Junction Visitor Center were reported. That’s an increase of 11 percent over last year. Visits during July were up 2 percent over the same month last year.