Lodging tax collections reflect increased business

A monthly measure of hotel and motel stays in Grand Junction has climbed to its highest level so far this year.

According to the Grand Junction Visitor & Convention Bureau report for May, lodging tax collections totaled $101,206. That’s the highest monthly amount so far in 2015 and a 2.9 percent increase over the same month in 2014. May collections reflect hotel and motel stays in April.

According to reports for the first five months of 2015, a total of $318,212 in lodging taxes have been  collected. That’s a 3.9 percent increase over the same span in 2014.

The latest numbers extend what’s been an upward trend in lodging tax collections. For all of 2014, collections topped $1.25 million. That total constituted a 4.3 percent increase over 2013 and the highest level since 2008.

For May 2015, other tourism-related statistics the VCB tracks also increased.

A total of 80,908 visits to the VCB Web site at www.visitgrandjunction.org were recorded, a 32.7 percent increase over the same month last year. Because online research signals intention to travel, Web site visits constitute a leading indicator of subsequent business.

Meanwhile, 1,357 people were counted as visiting the Grand Junction Visitor’s Center, an 11 percent increase. The numbers were up for in-state and out-of-state visitors.