Lodging tax stats reflect increased hospitality business

A monthly measure of local hotel and motel stays has increased by double-digit proportions for a third consecutive month.

According to the Grand Junction Visitor & Convention Bureau report for September, $154,543 in lodging taxes were collected. That’s an increase of 10.4 percent over reported collections for the same month last year. September reports reflect August hotel and motel stays.

The latest increase follows a 12.5 percent year-over-year gain in August and 18.3 percent gain in July.

Through September, a total of nearly $934,000 in lodging taxes have been collected. That’s an 8.7 percent increase over the same span in 2014.

Meanwhile, other tourism-related  metrics the VCB tracks constitute something of a mixed bag.

A total of 49,762 unique visits to the VCB Web site located at  www.visitgrandjunction.com was reported, a 23.4 percent increase over the same month last year. Because research signals an intention to travel, Web site visits constitute a leading indicator of subsequent travel.

A total of 1,683 visitors were counted at the Grand Junction Visitor Center, a decrease of 11.5 percent over the same month last year. Counts were down for in-state, out-of-state and international visitors.