Lodging tax stats reflect more stays

A monthly measure of hotel and motel stays in Grand Junction continues to rise, a reflection of increasing businesses for the hospitality sector.

According to the Grand Junction Visitor & Convention Bureau report for June, $159,366 in lodging taxes were collected. That’s the highest monthly total so far for 2015 and a 6.4 percent increase over the same month in 2014.

June lodging tax collections reflect hotel and motel stays in May.

According to reports for the first half of 2015, a total of $540,577 in lodging taxes were collected. That’s a 4.6 percent gain over the first half of 2014.

For June 2015, two other tourism-related statistics the VCB tracks also increases.

A total of 74,484 visits to the VCB Web site at www.visitgrandjunction.com were recorded, a 37 percent increase over the same month last year. Meanwhile, 946 visitor guides were requested, a nearly 55 percent increase. Because research signals intention to travel, Web site visits and guide requests constitute a leading indicator of subsequent business.

At the same time, though, 1,944 people were counted as visiting the Grand Junction Visitor Center, an 11.3 percent decline. The numbers were down for in-state, out-of-state and international visitors.