Lodging taxes dip as travel indicators mixed for 2011

Lodging tax collections declined slightly in 2011, one of several indicators tracked by the Grand Junction Visitor & Convention Bureau that reflected mixed results for the local tourism sector.

The VCB reported collecting $69,041 in lodging taxes in December, just $12 less than the same month last year.

For all of 2011, lodging tax collections totalled $1,130,656, a dip of 1.5 percent from the year before.

The VCB also reported a more than 65 percent decline in the number of brochures it mailed out in 2011 and a 53 percent decrease in inquiries on its toll-free telephone line. Unique visits to its Internet Web site were up 18 percent, however, to nearly 250,000.

Total visits to the Grand Junction Visitor Center held steady at just under 18,800 as increases in the number of in-state and international visitors to the center offset a drop in out-of-state visitors.