Marketing firm kicks off new year with new name

A Grand Junction-based marketing, advertising and business development firm has changed its name as well as updated its logo and website.
Ryan, Sawyer & Whitney is now RSW Partners.

“We are taking this opportunity to rebrand ourselves for a number of reasons,” said Tom Y. Sawyer, president of the firm. “RSW Partners shortens the syllables and sounds less like a law firm. But more importantly, we truly partner with our clients to provide more comprehensive advertising, marketing, public relations and business development solutions.”

Dan Ryan, a partner in the firm who serves as creative director, said: “RSW Partners has in-house talent that brings top-notch creative solutions to our clients, and we showcase that talent on our updated website, It’s an evolving site, and we encourage everyone to take a look.”

Lee Whitney serves as the other partner in the firm.

The roots of RSW Partners go back to 1990, when two companies were founded in Grand Junction: Ryan & Associates Advertising, a creative advertising agency, and L.A. Whitney & Associates, a marketing firm. The companies merged in 1998 to form Ryan, Whitney & Co.

In 2009, Ryan and Whitney began a collaborative relationship with Tom Y. Sawyer & Associates, a business consulting company providing systems and technology expertise. In July 2009, the companies formally joined forces to create Ryan, Sawyer & Whitney.