Marketing strategist writes the book on financial modeling

Tom Sawyer
Tom Sawyer

Tom Y. Sawyer, senior marketing strategist for Ryan/Sawyer Marketing in Grand Junction, has written a new on financial modeling for businesses.

The book — titled “Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects and Make Decisions” — is published by Apress Publishing in New York.

In his book, Sawyer shows business owners and entrepreneurs how to break a company down into basic functional and operational components that can be modeled. The result is a financial model that can be used to access capital to launch a new business or product.

Jeff Olson, executive business editor at Apress Publishing, described the book as one of the most important an entrepreneur or manager could read. “It combines logical business principles and strategies with a step-by-step methodology for planning and modeling a company and solving specific business problems.”

To purchase the book online, visit the Web site at www.apress.com/9781484203712.

For more information about Sawyer or Ryan/Sawyer Marketing, visit the Web sites at www.tomysawyer.com or www.ryansawyermarketing.com.