Masonry manufacturer offers product to simplify veneer installation

A masonry manufacturer that operates a retail store in Grand Junction has introduced a product designed to simply the installation of its brick veneers.

General Shale how offers Brickweb, which simplifies the installation of Thin Brick surfaces for interior projects by using a traditional tile-mounted web backer for mounting almost 2 square feet of Thin Brick at once.

“We are excited to offer this new product that will make customized thin brick surfaces more available and practical for homeowners or for professional installers and designers,” said Dick Green, president and chief executive officer of General Shale. “The design flexibility of Brickweb allows virtually any surface to be easily finished with the beauty of exposed brick.”

Headquartered in Tennessee, General Shale manufactures brick, stone and concrete block products for residential, commercial and specialty architectural projects. The company operates a retail store in Grand Junction at 711 S. 15th St. For more information, log on to