Mountain bike manufacturer relocating to Fruita

A mountain bike manufacturer has announced plans to relocate its operations to Fruita.

Canfield Bikes is in the process of purchasing property in Fruita that will house a workshop, offices and retail and warehouse space with room to accommodate growth.

“The bike community is so amazing, and I’ve made so many friends here. I can’t think of a better location to grow our team and the brand in the coming years. I look forward to new rides, new friends and new adventures,” said Lance Canfield, president, designer and chief executive officer of Canfield Bikes.

Canfield said the more central location, nearby trail system and year-long riding season all played a role in the decision to move the company from Bellingham, Wash.

The Colorado Office of Economic Development and International Trade and Grand Junction Economic Partnership offered incentives through strategic fund initiatives.

“Colorado’s Grand Valley is a prime location for the outdoor recreation industry and MTB businesses in particular thanks to our abundant manufacturing work force and the close proximity to our extensive trail system making product testing easy,” said Steve Jozefcyzk, deputy director of GJEP. “What’s more, Fruita has a great culture and community of mountain biking enthusiasts. Canfield Bikes will fit right in.”

“With plans to bring high-value jobs to Fruita and a company philosophy of giving back to the local trail systems, Canfield Bikes is exactly that type of business we want in the Grand Valley,” Jozefcyzk added.

Michelle Hadwiger, director of global business development for the Colorado Office of Economic Development and International Trade, agreed. “Canfield Bikes is a great addition to the Colorado economy. Canfield chose Fruita — a region synonymous with the outdoors  — and the company’s investment embodies the business expansion and relocation goals that the strategic fund was designed to cultivate.”

Canfield Bikes makes high-performance bicycles and components. Canfield started the company in 1999. He previously worked as an engineer and product designer with White Brothers suspension and EKO Sport, which is now part of Mountain Racing Products in Grand Junction.

In addition to the relocation, Canfield Bikes also announced the addition of four people to the staff in Michelle Good, Nick Simcik, Jeff John and Don Stefanovich.

Good will serve as chief operating officer. She’s founder of the website MTBparks.com and MTBparks Pass, the only multi-resort bike park pass. She’s worked as a consultant for resorts offering lift-served mountain biking.

Simcik will serve as director of business and product development. He brings to the position experience as a professional mountain bike athlete who’s worked with various bike brands.

John will serve as operations and logistics manager and brings to his duties experience in logistics, supply chain management and intermodal operations management.

Stefanovich will serve as director of marketing communications. He’s worked at Bike magazine and contributed to Bicycle Retailer and Industry News and MTBparks.com.