A business that offers a variety of services and products for outdoor enthusiasts has moved into a new location in downtown Fruita.

Element Outdoors and Overland has moved into a newly renovated retail space in the Fruita Arts Recreation Marketplace (FARM) at 125 S. Mulberry St.

“The Grand Valley is a wonderful place to inspire exploration and to start any adventure. Fruita shares our community values and the importance of connecting access to our natural landscapes. We couldn’t be more thrilled to expand and be headquartered in Fruita and at FARM,” said Travis Lindley, founder and owner of Element Outdoors and Overland.

The business has operated in Fruita for more than five years, offering adventure vehicle rentals, curated trip planning and outfitting services for personal vehicles.

The business sells a variety of gear, including awnings and shades; bed and roofrack systems; camp chairs, tables and kitchens; coolers and refrigerators; fuel and water storage; lighting, rooftop tents and storage boxes.

Lindley draws on his experiences as a former ranger with the National Park Service to help people prepare before heading into the backcountry. His services include custom trip planning and explaining how various equipment works. Tablet computers that can connect with the Global Positioning System also help customers heading off road.

For additional information about Element Outdoors and Overland, call (970) 426-5577
or visit the website located at https://element-outdoors.com.