Outdoor rec group supports lodging tax increase

A group of businesses and organizations involved in outdoor recreation has added its support to a ballot measure to increase the Grand Junction lodging tax.

The Outdoor Recreation Coalition endorses Issue 2A on the November election ballot. The measure asks Grand Junction voters whether or not to double the lodging tax from 3 percent to 6 percent.

Revenue from the tax, imposed on hotel and motel stays, funds Visit Grand Junction, the city tourism and destination marketing organization. Revenue from the proposed increase would be split three ways: 1.25 percent to Visit Grand Junction, 1 percent to the Grand Junction Regional Air Service Alliance to support additional direct flights to and from the Grand Junction Regional Airport and 0.75 percent to the Greater Grand Junction Sports Commission to promote tourism related to sports activities and events in the Grand Valley.

Lodging tax collections totaled nearly $1.5 million in 2017. It’s estimated a 3 percent increase in lodging tax would generate an additional $1.5 million in revenue annually — $$625,000 for Visit Grand Junction, $500,000 for the Grand Junction Regional Air Service Alliance and $375,000 for the Greater Grand Junction Sports Authority.

The Outdoor Recreation Coalition joins a total of nine other organizations and entities that have endorsed Issue 2A — the Downtown Business Improvement District, Downtown Development Authority, Grand Junction Area Chamber of Commerce, Grand Junction Economic Partnership, Grand Junction Regional Airport, Grand Junction Regional Air Service Alliance, Greater Grand Junction Sports Commission, Horizon Drive Business Improvement District and Visit Grand Junction advisory board.