Palisade chamber executive joins in tourism leadership program

Jessica Burford

Jessica Burford, president and chief executive officer of the Palisade Chamber of Commerce, has been selected to participate in a year-long program designed to develop leaders in the Colorado tourism industry.

Burford will join the 2024 class of the Colorado Tourism Leadership Journey. The program began in August and will conclude at the Colorado Governor’s Tourism Conference in September 2024.

“I am honored to be a part of this program and look forward to furthering my leadership traits and values with such a wonderful group of tourism industry and business leaders from across the state,” Burford said. “I’m most looking forward to practically applying the knowledge gained not just for our organization, but for the entire community.”

A program of the Colorado Tourism Office, the Colorado Tourism Leadership Journey helps participants build leadership skills, increase knowledge of the tourism industry, develop relationships within the industry and engage with an alumni group after the program concludes.

The program includes required readings, meetings with small groups and mentors, five experiential learning opportunities and completion of an action learning project.

Burford became president and CEO of the Palisade Chamber of Commerce in June 2022. She also has worked as co-owner of Zarlingo’s Automotive Service Center, community relations manager of Mosaic and sales manager for Stonebridge Companies.

For more information about the Palisade chamber, call 464-7459 or visit