Pediatric practice earns award for promoting childhood literacy

Western Colorado Pediatric Associates in Grand Junction has been recognized for its efforts to promote childhood literacy.

Western Colorado Pediatric Associates is the latest recipient of the Richard Robinson Award, named in honor of the president and chief executive officer of Scholastic.

The practice will receive 1,000 books and a representative of the practice will travel to Washington, D.C., in March to formally accept the award during a leadership meeting of Reach Out and Read.

Western Colorado Pediatric Associates was one of the first pediatric practices in Colorado to participate in Reach Out and Read, a national effort to promote early literacy and school readiness by giving new books to children and advice to their parents about the importance of reading aloud.

Western Colorado Pediatric Associates has participated in Reach Out and Read for nearly 12 years, giving age-appropriate books to children ages 6 months to 5 years during their regular checkups. The practice also hired a part-time employee who reads to children in the waiting room.

Research has shown that families served by Reach Out and Read tend to read together more often and their children enter kindergarten with stronger language skills and a six-month developmental advantage.

The 18 health care providers with Western Colorado Pediatric Associates serve a total of nearly 16,000 patients. For more information, visit