A Fruita rancher who serves as a leader of the cattle industry in Colorado, said she was encouraged by a show of support across the state for the industry.

An event dubbed “Meat In” day included not only specials at retailers and restaurants and government proclamations, but also elicited contributions to support local communities and the beef industry.

“While we saw rural Colorado turn out in record numbers and with record donations collected, we were also encouraged by the strengthening of a bond between metropolitan and rural voices around this effort,” said Janie VanWinkle, president of the Colorado Cattlemen’s Association. “We are appreciative of the support around the Meat In movement and look forward to continuing to strengthen this partnership across the state and nation into the future.”

Meat In included more than 75 events across the state in which a total of more than 25,000 people were served complimentary barbecue meals. A total of more than 35 cities and counties passed proclamations supporting the Colorado agriculture industry or designating March 20 as “Cattlemen’s Day.”

Terry Fankhauser, executive vice president of the Colorado Cattlemen’s Association, said Meat In involved more than enjoying meals with family and friends. “Many events emphasized supporting and feeding the food insecure. Donations were collected at varying events to support their local communities and the broader beef industry,” Fankhauser said. “The tally is ongoing, but as of late, over $300,000 supporting need-based causes has been collected in the name of Meat In day.”