Primary Care Partners has unveiled a new logo and redesigned website that reflects the role the Grand Junction-based health care group has played in the region for more than 20 years.

The new logo features an outline of Mount Garfield inside the shape of a location marker. The retro color scheme constitutes a nod to the late 1970s and early 1980s, when the founding providers at Western Colorado Physicians Group formed Docs on Call in response to a community need.

“When we set out to begin this important work, we quickly realized the community knew Docs on Call, but they may not have realized how many of their beloved providers are also under the PCP umbrella,” said Jack Thompson, chief executive officer of Primary Care Partners. “The rebrand reflects our commitment to our patients and our focus on offering comprehensive care. We don’t want them guessing where to go for care. Instead, we are committed to remaining their health care destination.”

Primary Care Partners includes nine physician-owned divisions operating at three locations across the Grand Valley. PCP provides a range of services to 55,000 people across Western Colorado and Eastern Utah.

The website was redesigned to demonstrate to patients how the nine divisions, three locations and numerous programs and services connect to the Primary Care Partners mission and a commitment to offering a health care destination for patients.

“We kept our patients’ experience in mind with every design element of the website. It’s responsive, intuitive, easy to navigate and beautiful,” said Dr. Megan Stinar, an owner-physician with Western Colorado Pediatrics, a division of Primary Care Partners, who served on the rebrand committee.

Thompson said the new logo and redesigned website reflect hard work. “We hope to celebrate this milestone when COVID-19 case counts drop off. But COVID can’t stop us from making a splash with our exciting news and sharing the redesigned website and brand today.”

For more information about Primary Care Partners, visit the website at www.PCPgj.com.