Kelly Sloan, The Business Times
A new program in the Grand Valley helps military veterans and others who’ve served their community receive discounts or credits when buying or selling their homes.
Sandy Borman, principal of the Borman Group at Keller Williams Colorado West Realty in Grand Junction, has brought the Heroes Home Advantage program to the area as a way to say thank you to veterans, first responders and teachers.
The Heroes Home Advantage program is available for active and retired military, police, firefighters, emergency medical workers and teachers. They receive 25 percent of a participating real estate agent’s commission back in cash or credit.
Borman said that when a veteran or other qualifying applicant buys a home under the program, the real estate agent will donate 25 percent of his or her commission back to the buyer to help lower the price of the house. There’s no limit on the home price under the program.
The HHA program also can involve a network of other businesses associated with the home buying and moving processes, including inspectors, lawyers, lenders, movers, title companies and others that offer discounts to participants.
“All of these companies offer different types of benefits,” Borman said.
Program participants also receive cards they can use at such local participating businesses as restaurants to receive further discounts, she said.
A nationwide program that started in California, HHA and now operates in nearly every state. In Colorado, a real estate agent in Durango and one in Denver also have local programs up and running, Borman said.
In Grand Junction, Borman said her firm is in the process of closing a transaction under the program for a local veteran who’s appreciative of the savings.
Borman said that she and her husband, Kevin Borman, also a Realtor, are excited to give back to the community.
“It feels good to give back and to do something for those who have given so much for their nation and their community,” she said. “As business owners, we do not have a lot of time to volunteer, so this is our way to give back with our business.”