Rocky Mountain Health Plans launches “keep it local” ad campaign

Rocky Mountain Health Plans has launched a multi-media advertising campaign encouraging Colorado residents to “keep it local” during the open enrollment period for health insurance.

The advertising campaign highlights humorous Colorado situations in offering a reminder there are certain things Colorodans just know — like how to pack a backpack, drink water in the wilderness and carry skis without creating a scene in the ski shop.

The campaign emphasizes that it takes a Coloradan to know one when it comes to delivering personalized attention from a health insurance company and that residents might want to choose a neighbor to do so.

“For over 40 years, Rocky Mountain Health Plans has been Colorado-based and Colorado-focused. This year’s campaign reminds those looking for health insurance that we’re Colorado, too, and we are uniquely positioned to help them find the plan that best fits and supports their own Colorado lifestyle,” said Leanne Hart, director of marketing and communications for Rocky Mountain Health Plans, a not-for-profit health insurance provider based in Grand Junction.

Rocky Mountain Health Plans kept it local in creating the ads. The campaign was produced within Colorado, features local actors and relied on Colorado businesses to produce the television, radio, magazine and newspaper ads that run during the open enrollment period through Jan. 31.

Rocky Mountain Health Plans serves more than 300,000 members across Colorado with health insurance plans for employers, families and individuals, including Medicare, Medicaid and Child Health Plan Plus beneficiaries.