A new public awareness campaign titled “Safer With Foam” is designed to promote craft breweries in Colorado as they deal with the effects of the coronavirus pandemic and associated restrictions.

“A play on the Safer At Home of the past year, the Safer With Foam campaign encourages beer lovers to continue to support the breweries in their communities and help them survive this difficult time,” said Shawnee Adelson, executive director of the Colorado Brewers Guild.

People are encouraged to join in the campaign by visiting Colorado breweries in accordance with public health guidelines, follow breweries on social media to show support and follow changing social distancing protocols and donate to the Colorado Strong Fund.

“Over the past year, the Colorado Strong initiative has raised funds to support breweries, suppliers and their communities in ways that make a serious economic impact in our state,” said Eric Wallace, president and co-founder of Left Hand Brewing and president of the board of directors of the Left Hand Brewing Foundation, an underwriter of Colorado Strong. “We are so proud to continue this effort in 2021 with the launch of Safer With Foam and encourage all members of the Colorado brewing community to spread the word.” 

Adelson said the effort is important. “Buying beer to-go, following all local guidelines for social distancing and safe consumption and purchasing gift cards and merchandise help breweries keep their staff working, provide benefits and keep the lights on so they will be there for us when we can safely visit.”

For more, visit www.coloradobeer.org/colorado-strong.