A small business advocacy group has endorsed a Grand Junction lawyer in his bid for election to the U.S. House of Representatives.

The NFIB also endorsed two western Colorado incumbents for re-election to the Colorado House of Representatives.

The NFIB endorsed Jeff Hurd, a Republican from Grand Junction running against Adam Frisch, a Democrat from Aspen for election in Colorado’s 3rd Congressional District.

“As a Colorado native and small business owner, Jeff Hurd understands the importance of a strong small business economy in our state,” said Tony Gagliardi, state director of the NFIB in Colorado. “We are confident he will help create a predictable and stable economic environment where businesses can start, grow and expand. Jeff Hurd will be a dependable voice for Main Street, and we are proud to endorse him.”

Sharon Sussin, senior national political director for the NFIB, agreed. “He deeply understands what matters most to our members and will be reliable small business advocate in Congress.”

The NFIB FedPac, the group’s political action committee, issued the endorsement. Voluntary contributions from NFIB members fund the committee. Endorsements are based on member-driven evaluations.

In addition to Hurd, the NFIB endorsed Rick Taggart and Matt Soper in the bids for re-election to the Colorado House of Representatives. Taggart, a Republican from Grand Junction, represents House District 55. Soper, a Republican from Delta, represents House District 54.

The NFIB endorsed 34 candidates running for seats in the Colorado Legislatures in the November general election — 26 House candidates and eight Senate candidates.

The endorsements are based on the candidates’ positions and, if applicable, their voting records on key business issues.

According to the NFIB Colorado voting record for 2024, Taggart scored 85 percent on the record based on votes on 14 measures ranging from workforce development to employer mandates. Soper scored 92 percent on the record. He didn’t vote on one of the measures, but voted in alignment with NFIB positions on the other 13 measures.

“A recent NFIB survey found that rising costs are taking a serious toll on our job creators,” Gagliardi said. “Main Street Coloradans need strong advocates in Denver. These candidates understand the challenges small business owners face and support policies that will make it easier to do business in our state.”