Students cash in on business pitches

Craton Edwards, a senior at Colorado Mesa University, won top honors in an annual competition to develop and present new concepts for business services and products.

Edwards won $1,000 as part of the latest Idea Challenge conducted as part of Entrepreneurship Day at CMU.

After pitching his idea for a fodder growing system for horses at the Entrepreneurship Day luncheon, Edwards won the event by virtue of audience voting on cell phones.

Dylana Gross, a sophomore, won $500 and second place for her idea to create a car visor extension.

Tela Robinson, a senior, won $250 and third place for her plans to offer arbor and brush management services.

The three finalists presented their ideas during 90-second “elevator pitches” at the luncheon. More than 30 students participated in the competition.