Subaru dealership shares the love

Shawn Harrison, sales manager at Grand Junction Subaru, speaks at an event at Colorado Discover Ability. The dealership donated $17,000 to the organization, proceeds from its Share the Love Event. (Photo courtesy Grand Junction Subaru)

Grand Junction Subaru donated $17,500 to Colorado Discover Ability, the latest proceeds from the Subaru Share the Love Event.

For every new Subaru sold or leased at the dealership between Nov. 19 and Jan 4, Subaru donated $250.

“I’m so proud of our team and our customers for making this another successful year for the Share the Love Event,” said Ron Bubar, owner of Grand Junction Subaru.

Based in Grand Junction, Colorado Discover Ability promotes the independence and self-confidence of people with disabilities through outdoor recreation, including camping, cycling and snow and water sports. Founded in 1980, the organization has grown beyond alpine skiing to offer year-round recreational programs.

Grand Junction Subaru has donated proceeds from the Share the Love Event to Colorado Discover Ability for three years.

“CDA affords people the opportunity to conquer their dreams no matter what their disabilities might be,” Bubar said. “It’s an organization that truly promotes and encompasses empowerment, and we are so happy to help them help others on their journeys.”

Kelly Collini, executive director of Colorado Discover Ability, said she’s grateful for the support from Grand Junction Subaru over the years. “This donation makes a huge difference for our program and the people we serve. Providing outdoor experiences for people of all abilities would not be possible without gracious and generous donors like Ron Bubar and Subaru of America.”

Over the years, Grand Junction Subaru has donated nearly $100,000 to local nonprofit organizations through the Share the Love Event. Nationwide, Subaru of America and its retailers have donated $200 million.

Grand Junction Subaru is located at 651 Market St. For more information, visit