Summit planned to bolster hospitality businesses

An upcoming event in Montrose will offer information about a variety of topics in helping businesses succeed in the hospitality industry.

The Western Business Alliance and Montrose Office of Business and Tourism have scheduled the Western Colorado Hospitality Summit for Oct. 24 and 25 at the Montrose Pavilion Events Center, 1800 Pavilion Drive.

Nationally recognized professionals will lead seminars, interactive classes and certification courses that will address such issues as customer service, branding and social media.

More than 500 people from across the Western Slope are expected to attend, including owners, managers and their staff from hotels, restaurants and a variety of other travel and tourism-related businesses.

“By the end of the summit, we want participants to have a greater understanding of the role they play in gaining client and customer loyalty, which directly results in more business and greater longevity of their business,” said Sue Hansen, co-director of the Western Business Alliance.

“Whether their season is summer, winter or all year long or whether they are a front desk attendant, a server or even a hair stylist, they will come away with actionable ideas and inspirations to do their job better and grow their business,” Hansen said.

Terri Leben, co-director of the Western Business Alliance, said the summit constitutes an example of the type of events the business offers to educate and assist its members and others.

“The WBA is committed to helping businesses thrive and grow, which will not only help fuel economic recovery in their communities, but also encourage community engagement,” Leben said. “We work directly with businesses throughout the year, and this is just one of many expected educational events that will delve deeper into other areas of business on current topics and trends facing the business community.”


To register for or obtain more information about the Western Colorado Hospitality summit, log on to Discounted registration fees will be offered through Sept. 30.