The joy of telling good stories

The great joy of publishing a business journal is telling success stories about businesses, in particular the entrepreneurs who find innovative ways to provide better services and products than their competitors.

So it was especially enjoyable to tell the story of Hoptocopter Films, the Grand Junction company that has developed a reputation for storytelling in the videos it produces for businesses. Rather than directly pitch the services and products its clients provide, Seth Schaeffer and his team at Hoptocopter strive to portray the humanity behind the brands.

Funny, that’s what the Business Times strives to do as well.