Two organizations have found a unique venue in which to promote tourism and economic development in Mesa County: a gigantic electronic billboard located near Times Square in New York City.
The Grand Junction Visitor & Convention Bureau and Grand Junction Economic Partnership joined in the project.
The billboard, which measures 26 feet wide by 20 feet tall, displays a 15-second video pitch featuring photographs, websites and a branding message promoting the Grand Valley as a unique place in which to play and work.
The advertisement is scheduled to run a total of 3,276 times through April 14. Since spring is one of the busiest travel and tourism seasons in New York, it’s estimated more than 300,000 people will see the ad each day.
“Though the VCB and GJEP have independent brands, this project melds the two together nicely in one unified message reaching each of our target markets in a bold way,” said Debbie Kovalik, executive director of the VCB.
Kelly Flenniken, executive director of GJEP, agreed. “I am excited about the strong partnership GJEP and the VCB have. I could not be happier with the way our organizations blended our brands and messages in order to bolster both groups. The opportunity to show our community to the massive amount of people in Times Square is an incredible way for us to gain exposure.”
Kovalik and Flenniken said the billboard message constitutes part of the efforts to achieve one of three major goals in a new economic development plan for Mesa County — develop and promote a unified community brand.
The video advertisement can be viewed on the GJEP website at www.gjep.org.