VCB and Powderhorn partner in marketing effort

Mistalynn Meyerann
Mistalynn Meyerann

The Grand Junction Visitor and Convention Bureau joined with Powderhorn Mountain Resort to earn a grant that will help fund spring tourism marketing.

The VCB and Powderhorn each will provide $3,500 for the effort, funding that will be matched by a $7,000 marketing grant from the Colorado Tourism Office.

“We narrowed our focus to market spring tourism as this is a time frame where Grand Junction has an opportunity for market growth in the travel and tourism industry,” said Mistalynn Meyeraan, marketing and public relations coordinator for the VCB. “It is unique to position our two brands alongside a new capital project at Powderhorn, making this the perfect time to expand our marketing partnership.”

Powderhorn has installed a high-speed quad chairlift at the resort on the Grand Mesa East of Grand Junction. In addition to the new lift, the $5 million capital improvement project included 8,000 feet of increased snowmaking, almost doubling snowmaking coverage to 42 acres.

Moreover, it’s now possible to book ski packages  at Powderhorn through the VCB Web site located at www.VisitGrandJunction.com.

“Powderhorn has the benefit of a strong Grand Valley customer base, but seized the opportunity to partner with the Grand Junction Visitor and Convention Bureau on the CTO grant in order to begin marketing our exceptional skiing and snowboarding outside the state of Colorado,” said Ryan Robinson, a spokesman for Powderhorn. “Powderhorn Mountain Resort and the Grand Valley have completely unique winter vacation experiences to offer destination skiers, and we look forward to showcasing that to outside markets.”

The Colorado Tourism Office awarded more than $500,000 in matching grants for the 2016 fiscal year, an increase of $100,000 over last year. A total of 28 organizations from across Colorado received grants to promote the sate or region as a tourism destination.

“The primary goal of the grant program is to provide assistance to Colorado’s tourism industry in marketing destinations, attractions and events within the state. We are excited to support the Grand Junction Visitor and Convention Bureau and other grant recipients in their marketing and promotional efforts,” said Elizabeth O’Rear, marketing matching grant manager for the Colorado Tourism Office.