Video showcases Grand Valley as outdoor playground

Kristi Pollard
Kristi Pollard

A video showing the diversity of outdoor activities that can be enjoyed in the Grand Valley — in one busy day, no less — is now available online.

“Our goal is to go viral. There’s a lot of buzz around Colorado right now. But not a lot of people realize that there’s a vast outdoor playground on the western side of the Rockies that offers the same opportunities without the crowds, lines or costs associated with the state’s more famous destinations,” said Kristi Pollard, executive director of the Grand Junction Economic Partnership.

GJEP joined with the Grand Junction Visitor & Convention Bureau, City of Fruita, Powderhorn Mountain Resort and MRP bicycle components manufacturer to sponsor the video, titled “GrandDayCO.” The video can be viewed at www.GrandDayCO.com.

The video follows Grand Valley resident Mason Klebold as he goes snowmobiling, skiing, snowboarding, bicycling, motorcycling, mountain biking, boating and water skiing — all during a single spring day within a 20-mile radius.

“We wanted to give viewers an authentic experience of a day in the Grand Valley with many of the outdoor activities that you can enjoy, from skiing fresh powder up over 10,000 feet in the morning to mountain biking in the desert in the afternoon and ending up in shorts at the lake in the evening,” said Randy Miller, co-founder of Vitality Films, the production group behind the video.

Tim Fry, president of MRP, said mountain bike trails in the Grand Valley provide a proving ground for the products his company develops and also help in marketing the company and recruiting talent. “We can’t think of a single locale that outshines the Grand Valley for its breathtaking natural beauty, convenient location, welcoming community and unrivaled outdoor recreation opportunities — as this video highlights.”

Pollard said the outdoor recreation industry generates $300 million a year and accounts for more than 2,000 jobs in the Grand Valley. Moreover, about a quarter of the new business inquiries GJEP receives are related to the outdoor recreation industry.

“But the economic impact of outdoor recreation stretches way beyond the industry itself,” she said. “It is the No. 1 reason we heard from business owners looking to expand or relocate their companies here, regardless of industry.”