A nonprofit organization and video production company have combined efforts to produce a series of videos designed to inspire consumer confidence in small businesses during the coronavirus pandemic.
Energize Colorado and Denver-based Telideo Productions produced the videos for the Can Do Colorado campaign. The productions are part of annual pro bono efforts for Telideo
The Can Do Colorado campaign encourages consumers to support local businesses that remain open and are following public health orders and safety practices.
“The mission of the Can Do Colorado campaign is to replace the seemingly endless, “you can’t,” messages of the pandemic with stories from business owners with the “can do” mindset sharing the creative ways they’ve changed their business operations to continue providing services,” said Zaneta Kelsey, who’s leading campaign volunteer efforts. “The campaign has its sights set on building an inclusive, resilient economy that not only supports businesses during the pandemic, but thrives well beyond.”
The video series is part of the new content and resources Can Do Colorado offers in support of its mission. The series features interviews with small business owners demonstrating the safety measures and additional steps they’re taking during the pandemic to ensure consumer safety and confidence.
“Consumers see the videos, feel encouraged to patronize businesses in their communities and nominate other businesses to feature on Can Do Colorado’s website,” Kelsey said.
With the help of Telideo Productions and other volunteers, Energize Colorado will continue to engage with the more than 2.7 million consumers across the state throughout the pandemic and beyond, Kelsey said.
Peter Horton, founder and managing director of Telideo, praised the effort. “The pandemic has had a detrimental effect on our local business community. And as a sixth-generation Coloradan and business owner, I felt it necessary to partner with an organization this year that’s supporting local businesses through these challenging times.”
For more information about the Energize Colorado Can Do Colorado campaign, visit the website located at www.EnergizeColorado.com/CanDo.