Visit Grand Junction celebrates benefits of tourism industry

Elizabeth Fogarty

Although travel remains limited in the midst of the coronavirus pandemic, the destination marketing organization for Grand Junction continues to promote tourism and the benefits of the tourism industry.

“While Grand Junction can’t welcome visitors right now, Visit Grand Junction is inviting the public to get involved in Travel & Tourism week by tagging social media @VisitGrandJunction as well as sharing a social media post describing what the spirit of travel means to them or activities they love to enjoy,” said Elizabeth Fogarty, director of Visit Grand Junction.

A department of the City of Grand Junction, Visit Grand Junction markets the area as a destination for travel and tourism. Efforts are funded by lodging taxes on hotel and motel stays.

Visit Grand Junction plans to celebrate National Travel & Tourism Week by recognizing local hospitality staff who work to provide memories and unique experiences for residents and guests. Visit Grand Junction will release video interviews on Facebook, Instagram, TikTok, Twitter and YouTube.

Hospitality staff is highlighted on the Visit Grand Junction website located at www.visitgrandjunction.com.

Local staff photos and video are displayed along with Grand Junction and national industry data.

National Travel and Tourism Week was established in 1983 to celebrate the economic contributions of travel. National Travel and Tourism Week is now celebrated nationwide to honor the hospitality industry, which supported 15.8 million jobs in 2019, including those who work directly in the travel industry and other industries affected by tourism.

Nationwide, travel generated more than $2.6 trillion in 2019. More than 83 percent of travel and tourism businesses are small, locally owned businesses.

“Locally, visitor spending accounts for one-third of the city’s sales tax base according to the most recent 2016 economic impact study by Summit Economics,” Fogarty said.