Companies paying celebrities big money to endorse their products might not realize negative perceptions about a celebrity are more likely to transfer to an endorsed brand than positive ones, according to a new University of Colorado study. While celebrity endorsements are widely used to increase brand visibility and connect brands with celebrities’ personality traits, such […]
A former congressman and state representative has been hired as the new executive director of the Associated Governments of Northwest Colorado (AGNC). Scott McInnis will oversee the association of cities and counties in Garfield, Mesa, Moffat, Rio Blanco and Routt counties. “Scott’s extensive background in government, energy, public lands, natural resources, water issues and tourism […]
A grant for nearly $3 million is expected to help close a gap in the Colorado Riverfront Trail between Grand Junction and Fruita. Funding from Great Outdoors Colorado (GOCO) for the new construction also constitutes another step toward ultimately extending the trail through the length of the Grand Valley. “Mesa County has made completion of […]
A government administrator who’s worked in a variety of roles, for the last six months as interim city manager in Grand Junction, has been hired for that post on a permanent basis. The Grand Junction City Council voted unanimously to approve a resolution appointing Rich Englehart city manager. Englehart had served as interim manager since […]
Phil Castle,The Business Times A Grand Junction man has launched a technology startup company offering what he bills as the easiest-to-use online video editing software in the world. Bill Baird is president, chief executive officer and founder of Loopster. His Web site, located at www.loopster.com, offers free online software that allows users to edit raw […]
Phil Castle,The Business Times Western Colorado wineries joined in an opportunity to market their products directly to an important demographic — Front Range consumers. Out of 42 wineries pouring at the Colorado Urban Winefest set up in Sculpture Park in downtown Denver, 18 were from the Western Slope, said Cassidee Shull, executive director of the […]
Travel and tourism in Colorado accounted for 58 million visits and almost $10.8 billion in spending in 2011 in what was a record-breaking year for the state. Colorado also enjoyed a record 14.3 million visits in the important marketable leisure trip segment, according to the latest results of an annual analysis. “We were extremely excited […]
Phil Castle, The Business Times Sales tax collections in Grand Junction and Mesa County continue to outpace last year and remain on track to return to pre-recession levels. The trend bodes well not only for government coffers, but also retail activity in the Grand Valley. According to a city report for May, a total of more than […]
Mesa County continues to experience the highest property foreclosure rate among 12 metropolitan counties in Colorado. According to a report issued by the Colorado Division of Housing, both foreclosure filings and sales increased in May in Mesa County on a year-over-year basis. With one foreclosure sale for every 852 households, the foreclosure rate was higher […]
Phil Castle, The Business Times: The Mesa County unemployment rate has declined to its lowest level of the year, defying what’s usually a seasonal bump in the jobless rate attributed to students looking for summer jobs. Moreover, labor demand as tracked by another measure remains at its highest level in four years. Taken together, the […]