With video engagement on the rise and marketing budgets on the decline, it’s important to look at where you can get the largest return on investment. Video offers an effective way to drive a message home, drive traffic to your Web site or Facebook page or just increase awareness of your brand. At my marketing […]
At the peak of the home construction boom in 2005, many of the new subdivisions in Mesa County were crowded with the contractor pickup trucks coming and going from job site to job site. It was amazing to see the countless cement trucks backed up to all the freshly scraped lots ready to pour new […]
Why did you start your business? If you’re like most entrepreneurs, you wanted to gain more control over your own destiny. You also might have wanted more freedom, financial abundance and the ability to travel frequently. Perhaps you wanted to build something meaningful that could be sold for a profit or passed down to children. […]
As a regional trade finance specialist with the U.S. Small Business Administration, I enjoy an opportunity to speak with small business exporters in Colorado, Utah and Wyoming. I hear from a great variety of businesses — from vitamin supplement makers shipping to Asia to aircraft component suppliers shipping to South America to design firms building […]
Each August I make a trek to Sacramento, California to teach a three hour class to fellow Chamber peers from around the West on how we as chambers can strengthen our local economies. I enjoy the exercise because it forces me to do some research, catch up on my reading of the topic and it […]
“Compliance” issues are one of those subjects that most employers hope would just go away. They are a moving target and very hard to stay up with. In the first six months of 2012 alone there have been several state and over 30 federal law changes or updates that affect employers and employees in Colorado. […]
I have been perplexed and fascinated for some time by the puzzlement of trying to figure out, “Where do good ideas come from?” I know that my natural inclination when faced with solving a tough problem is to sit down at my computer and grind it out. And yet, somehow, that never works. My […]
As the need for a college degree has increased, the cost of going to college has also increased. According to the College Board, for the 2011 – 2012 academic year, the average annual in-state tuition and fees at a public four-year college is $8,244, and the average out-of-state tuition and fees is $20,770. The average […]
In my last column, I described how allowing personal issues to negatively affect your customers exacts a heavy cost on your business due to customer dissatisfaction. I also explained that in order to be a top notch company, you must eradicate any undue burden to your customer base. Now, I want to share with you […]
I was confused and a little miffed when I first starting reading “Well-Being: The Five Essential Elements” by Tom Rath and Jim Harter. I own Triad EAP, a Western Slope-based employee assistance program, and thought that surely the “five elements” would include emotional and mental well-being. Every day I observe the chaos and pain that […]