The first day of marketing class, the first 10 minutes, the professor explains the importance of a target market. And yet, in general, I would easily say three quarters of the businesses that hire me to work with them don’t have a firm target market lined out for the campaign when we begin our work. […]
Remember when the junk hit the fan back in 2008? Everyone and his dog was yelling about the imminent economic collapse. Three years later, a lot has certainly occurred: bailouts, unemployment, housing slump, business failures, you name it. If it was bad, it probably happened. But, pretty much unreported, something amazing happened during the same […]
It’s not uncommon for business owners or managers to believe they’re held hostage by one or more team members who play key roles in their operations. The feeling of being held hostage by anyone or anything is not a comfortable one. Faced with this reality, you might believe you’re powerless to change your circumstances, that […]
If you do business right and you help people, eventually someone is going to make the statement, “If there’s anything I can do to help you with your business, let me know.” Now the funny part: Your response was probably, “Well, thanks, I’ll let you know.” Most business professionals could use the help, but don’t […]
As a payroll services provider, one question we get asked time and time again is “When is overtime due?” That’s a bigger question than many employers realize. Nonexempt employees must be paid at least the minimum wage for all hours worked. In Colorado, an overtime premium for hours worked over 40 hours in a single […]
When Johnny and Jane come marching home — regardless of whether it’s from combat or non-combat operations — they have apprehensions. These apprehensions can stem from reintegration to “the world” (military speak for coming back stateside) to closing the door on their military service. You don’t just “quit your job” when you leave the military […]