U.S. Bank ranks as the top banking brand based on the results of nationwide survey of small business owners conducted by the City Business Journals Network.
“A key learning of the annual City Business Journals Network Brand Study was the significantly growing position of U.S. Bank in the minds of small and mid-sized business owners,” said Godfrey Phillips at City Business Journals Network. “Perceptions of U.S. Bank increased at a time when many other banks lost ground.”
U.S. Bank improved in a number of attributes measured in the study, including relevance, differentiation and brand momentum.
Rick Hartnack, vice chairman of U.S. Bancorp and head of consumer banking at U.S. Bank, said small business bankers have worked closely with their customers to help them survive the recession. “We didn’t back away when the going got tough and as a result, we’re seeing a significant increase in loyalty and new business.” Hartnack said.
U.S. Bancorp, the parent company of U.S. Bank, operates a total of more than 3,000 banking offices in 24 states and provides a range of banking, brokerage and insurance services. For more information, visit www.usbank.com.