Why did you start your business? If you’re like most entrepreneurs, you wanted to gain more control over your own destiny. You also might have wanted more freedom, financial abundance and the ability to travel frequently. Perhaps you wanted to build something meaningful that could be sold for a profit or passed down to children. […]
In my last column, I described how allowing personal issues to negatively affect your customers exacts a heavy cost on your business due to customer dissatisfaction. I also explained that in order to be a top notch company, you must eradicate any undue burden to your customer base. Now, I want to share with you […]
Have you ever had the unsavory experience of being treated poorly during the course of a business transaction, due to no action on your part? How did it make you feel? Did you receive the value you were looking for? Did the experience interrupt the pleasant flow of your day? Were you inclined to never […]
A market dominating position is the result of doing business in a way that fosters customer loyalty. It happens when the customer receives such tremendous value in the quality, quantity and price of your products and services that they will not buy elsewhere. It happens when the customer service […]
Have you ever been the customer of a company that always seemed to be one or two steps ahead of you? As a business owner yourself, do you remember how wonderful this experience was? Do you recall how it instilled within you a sense of confidence, peace of mind and a strong desire to do […]
Do you want to increase the productivity of your team? Would discovering the specific areas for the training and development of your staff that would deliver the greatest return on your investment appeal to you? Have you ever wished you had access to clear cut information that would allow you to place your team members […]
It is the intention of wise business owners to increase the productivity of their team and to retain top talent. However, many find themselves stumped as to how to actually accomplish this. The most powerful and effective place to start is at the beginning. When you hire a new team member, they start out […]
Success in business is a byproduct of the relationships that are built within the organization itself, and ultimately with the customers that choose to point their purchasing power in your direction. When relationships are nurtured in a caring and consistent manner, they grow strong and the return on investment for everyone […]
Perhaps you are familiar with the term “Create raving fans out of your customers.” It is absolutely true that this should be a primary aim of any business. After all, if your customers don’t like you, they most likely will not do business with you and they certainly won’t recommend you to others. As a […]
Human potential is an expandable resource. However, it becomes static when it doesn’t receive the stimulation it needs to grow and expand — thus the terms “I’m in a rut” and “I’m stuck.” Reflect on a time when you got out of a rut or got yourself unstuck, and you will see that this happened […]