There is a fundamental difference between selling a product or service and marketing a product or service. Of cou rse, a business is going to make a 110 percent effort to sell to any and all customers, as many as possible. Each customer is precious. The patronage of every customer is valuable no matter who […]
When did sleep become such an important health issue facing so many people? I don’t remember a time as a child when I couldn’t sleep. I do remember not wanting to go to bed, like most children, but actually climbing in bed and not being ABLE to sleep – it didn’t happen. I didn’t lay […]
What is the one business that, if you work in that business, you are expected to not only to provide expert advice, but that advice will normally be given out for free? Yes, you guessed it, real estate sales and leasing. We constantly provide free advice to property owners and tenants, primarily in the hopes […]
Green dry cleaners. Green car washes. Green puppy food. Green wall paints. Green is everywhere. It’s taught in the first grade. It’s at the center of many corporate manufacturing and marketing policies. And whether you believe in climate change or still have doubts, consumers demand green. Adopting environmentally friendly and energy efficient business practices provides […]
Human potential is an expandable resource. However, it becomes static when it doesn’t receive the stimulation it needs to grow and expand — thus the terms “I’m in a rut” and “I’m stuck.” Reflect on a time when you got out of a rut or got yourself unstuck, and you will see that this happened […]
The staff at the Grand Junction Area Chamber of Commerce recently attended a conference of chamber professionals to recharge our batteries and get ideas on how to serve businesses even better in 2012. While at the conference, I visited some old friends with which the chamber has partnered for years and rediscovered why the Grand […]
Retirement plans — including 401(k) and profit sharing plans — affect millions of savers nationwide. A new regulatory change improves disclosure regarding how costly the plans are to the employers that sponsor them and the employees who participate in them. When March 31 participant statements are received, business owners should be prepared for the questions […]
The press release was once the most powerful tool a business had in its arsenal. If you as a business owner had something to say, the press release was your voice and your medium to speak to the masses. Whether it was a new product you were releasing, new management that was taking over, or […]
A great deal of time, attention, effort and energy goes into running a business. With all there is to do, it is easy for those who own a company to sacrifice many aspects of their life, if not all of it, in the pursuit of success. However, there is tremendous benefit to everyone involved – […]
If you are thinking about installing a new renewable energy system in your home, such as one that uses solar energy, fuel cells, wind power, or geothermal energy, the good news is that Uncle Sam will underwrite a good portion of the cost of buying and installing the new system. This is done through an […]