There’s a common perception that success in business is about selling as many products and services as possible, at the highest prices possible to make as much money as possible. I suggest that a truly successful business is one that strives to create as much happiness as possible for customers, team members and business owners […]
It’s not hype. It’s an essential marketing tool for any business. Mobile marketing is not a hot trend that’s driven by some amazing new technology. It’s a powerful communication tool that will connect you to consumers in a quick, efficient and affordable way. As a business owner, it’s imperative to communicate effectively with your customers. […]
Employees are our most important asset. They fuel our businesses, serve our customers and give us advantages over competitors. Nonetheless, managing and strengthening this asset is often overlooked. Having a method to regularly monitor, evaluate and communicate employee performance is a crucial step for improving productivity. Here are five ways employers can improve business as […]
Have you wondered where money could be well spent to attract and retain quality employees while also keeping them motivated and happy? What type of bonus, benefit package or reward program would differentiate your operation from your competitors? This is a constant struggle for business owners, one not likely to end soon. Finding talented employees […]
I have met with many business owners who have lost their way in the face of “competition” with other companies. They have taken on negative attitudes toward these businesses and their owners, especially when those businesses outperform them or have come to town and “taken” market share they once dominated. This negative mindset is not […]
We’re already four years into the recession that never ends. The government is befuddled They’ve thrown everything they had at the recession, including the pots and pans, and it didn’t respond. Everything slid off like water off a duck’s back. Now we’re out of money, we’re out of ideas and we’re bankrupt. If this is […]
I’ve worked with businesses that have large marketing budgets and businesses with small marketing budgets. The thing that remains the constant among them is we always begin by implementing a few basic promotional ideas. Here are the first five things you can do with minimal out-of-pocket expense to promote your business: Make sure you have […]
When it comes to building strong business networks, the first step is realizing there’s always something you can do to strengthen your business relationships. Once you realize there’s work to be done, you’re ready for the top 10 ways to build a stronger business network: The telephone is the first place to build relationships. A […]
Ideas come from many sources: nature, personal interactions, problems — even your morning shower. Some ideas remain in the imagination, but at times they’re the spark that ignites a new business. Many entrepreneurs have great ideas for how to solve problems and improve the world. The challenge is how to take these ideas from a […]
XYZ Company is in trouble. The company reported another month of declining profits. The board of directors is growing frustrated and the president is afraid to answer his telephone. In a last-ditch effort to sell more widgets, the president pitches an offer to an account he’s long sought. But there’s a catch: To close the […]